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Agenda

DAY ONE, THURSDAY, OCTOBER 29, 2020

Sessions will be aired in Eastern Time in the U.S.

11:00 AM

CHAIRPERSON’S OPENING REMARKS & PRESENTATION: USING THE PAGE METHODOLOGY TO ACCELERATE LEAD GENERATION

The PAGE Methodology is Bryan’s system for growth. Using the PAGE Methodology, digital health startups can book more demos and scale effectively.

Bryan Loomis, Founder & CEO, Viral Healthcare Founders

11:30 AM

KEYNOTE ADDRESS: ‘THE PRINCESS BRIDE GUIDE TO ENTREPRENEURSHIP IN DIGITAL HEALTH’ – LESSONS FOR ENTREPRENEURS GLEANED FROM THE BEST MOVIE OF ALL TIME

Lisa Suennen, Lead, Digital & Technology Group & Lead, Manatt Ventures, Manatt, Phelps & Phillips

12:00 PM

PAID ADVERTISING PANEL DISCUSSION

  • How do you use paid advertising in B2B with a small audience size?
  • Which channels are most effective?
  • What types of offers work well for paid advertising in digital health?
  • For a startup that’s just thinking about starting paid advertising – how can they get started? What’s the lowest hanging fruit?
  • What are some mistakes that startups make that lead them to discard paid advertising altogether?

MODERATOR:
Bryan Loomis, Founder & CEO, Viral Healthcare Founders

PANELISTS:
David Servodidio, Director of Growth, ProviderTrust
Zac Litwack, Partner, Savage Ventures

12:45 PM

Networking Break

1:15 PM

GROWTH OPTIMIZATION FOR PODCASTS

Podcasts seem to be taking over—more people than ever are tuning into their favorite podcasts. According to Nielson, the total U.S. podcast audience is growing at a compound average growth rate of 20 percent.

Many brands have picked up on this growth and have started their own podcasts to make a grab for podcast fans. Unfortunately, too many of these podcasts are low-quality productions that may damage the trust companies work so hard to build. But it doesn’t have to be this way. Discover a simple strategy to create a podcast that turns your audience into customers who trust and love your brand.

Whitney Cole, Strategist & Program Owner, Uhuru Network

1:45 PM

CONTENT MARKETING PANEL DISCUSSION

  • How has COVID impacted your content and your delivery methods?
  • What are the biggest differences in a content marketing strategy between B2C and B2B?
  • One of the keys to growth is testing and iteration – explain how you balance the need for quantity and speed vs. quality and compelling content?
  • Does anyone read blogs anymore?
  • For B2B, how do provide hooky subjects and titles without looking like a clickbait machine?
  • You’re a startup – do you write content yourself or find a contractor?

MODERATOR:
Paul Stanley, Vice President of Marketing, HelpAround

PANELISTS:
Whitney Cole, Strategist & Program Owner, Uhuru Network
Sanaz Cordes, MD, Chief Healthcare Advisor, WWT
Adam Peebles, Senior Vice President of Growth, Trilliant Health

2:30 PM

LEVERAGING THE POWER OF PARTNERSHIPS

We can all agree- the business of healthcare is very complicated, fraught with orthodoxy and organizational value creation typically moves at glacial speed.

To short-circuit and speed up the opportunity to scale your business and thrive in the healthcare industry, an in-depth understanding, appreciation and commitment to creating mutually beneficial partnerships is paramount, especially during these uncertain times.

Recognized as a 2019 ‘Top 100 Global Healthcare Innovation Brand,’ Mike will share with you:

  • Why he is so bullish, passionate and committed to partnerships
  • The ‘ups and downs’ of creating strategic partnerships (and failing fast when needed)
  • Case studies to better understand the ingredients of a successful partnership
  • Opportunities to work TOGETHER to disrupt the healthcare industry and drive it forward

Mike Biselli, Vice President, Emerging Technology Partnerships, Olive & Partner/Owner, Catalyst

3:00 PM

THERE IS NO SUBSTITUTE

When COVID hit, two consultants pooled resources and quickly threw together a weekly webinar and forum focused on their specific customer bases, private practice pediatricians. By mid-April, the webinar would have 1800 attendees per night and the forum is still active with nearly 3500 members. Until this new bar was set, a national pediatric seminar with 100 attendees was considered a success!

As primary care physicians, pediatricians are remarkably good at reading people – so how did two “vendors” gain their trust and attract such a following? The recipe isn’t a surprise, but the ingredients often elude many in the business.

Chip Hart, Director of Pediatric Solutions, PCC

3:30 PM

Networking Break

4:00 PM

HOW TO GENERATE MORE EXPOSURE AND ESTABLISH YOURSELF AS AN INDUSTRY AUTHORITY... (EVEN IF YOU HAVE NO AUDIENCE OF YOUR OWN)

What you will learn in this presentation: How to leverage collaboration to gain exposure for your business How to avoid being drowned out in a crowded market The powerful framework you need to position yourself as an industry authority The secret ‘trojan horse’ strategy to get in front of your target audience Rodney Hu, Founder, 209Digital & Host, HealthTech Hustle Podcast
4:30 PM

ENHANCING YOUR PERSONAL & PROFESSIONAL BRAND THROUGH SOCIAL THOUGHT LEADERSHIP

In a marketing landscape where buyers require multiple interactions with your brand before considering a purchase, your social presence is a critical element of your marketing strategy. Often, though, it’s an untapped resource. Your social channels are a valuable tool to showcase your personal and professional brand – your sector expertise, the issues that matter to you and your business, and insight into what motivates you as a leader – creating halo for your business. In this session, we’ll look at the role of social media in your marketing strategy and how to build your social and digital presence.

Alexis Odesser, Senior Vice President, Bliss Integrated Communication

5:00 PM

Day One Concludes

DAY TWO, FRIDAY, OCTOBER 30, 2020

Sessions will be aired in Eastern Time in the U.S.

10:45 AM

CHAIRPERSON’S OPENING REMARKS

Bryan Loomis, Founder & CEO, Viral Healthcare Founders

11:00 AM

CRAFTING AN ROI-DRIVEN VALUE PROPOSITION

Every product has a buyer. Every buyer is driven by a return on investment. The return on the investment is driven by the “problem” your product solves, why your product is the best solution for to problem, and what it would cost the buyer not to use your solution. In this segment, we’ll discuss how to articulate a concise value proposition that will resonate with the decision makers, decision influencers, and decision blockers involved in complex healthcare technology sales. We will also explore the importance of demonstrating the financial return on investment that your product provides. We will discuss how any startup at any stage can still craft a defensible ROI – with or without customer data. Sanaz Cordes, MD, WWT
11:30 AM

WHAT FLAVOR IS YOUR CHAMPION?

Selling to hospitals, payors and employers is a messy and lengthy process. In these complex sales we are dependent on finding the right champion to help us navigate the customer’s organization and guide us through the sales process.

According to the Corporate Executive Board (part of Gartner), the ideal Champion does not exist. There are seven different personas of champion. Each one has different wants and needs. Each one needs to be engaged and managed differently.

And four out of seven of these champion personas can kill your chances of winning.

In my presentation you will learn:

  • Why now, more than ever, finding the right champion is critical
  • Why the ideal champion does not exist
  • The 7 Personas of Champions
  • Which 3 personas you want to work with and which 4 you want to avoid

Adam Turinas, CEO & Founder, healthlaunchpad

 
12:00 PM

SELLING TO PHYSICIAN GROUPS PANEL DISCUSSION

Our panel of experts will offer actionable insights on selling to physician groups.

MODERATOR:
Mark Anderson, LFHIMSS, CPHIMS, CEO, AC Group & Officer, Houston Chapter of HIMSS

PANELISTS:
Gregg Alexander, DO, Chief Medical Officer, Health Nuts Media, President, Madison Pediatrics, Inc.
Fadi Ghanem, MD, Family and Maternal Health Physician & Board Member, Hundred Hands Alliance Clinical Integrated Network

12:45 PM

Networking Break

1:15 PM

INVESTOR / ACCELERATOR CONVERSATION: DIGITAL HEALTH MEETS COVID-19

Billions of investment dollars are driving innovation in digital health transformation and COVID-19 prevention and treatment. COVID-19 Long Haulers who suffer from ongoing neurological, cardio-metabolic and other disorders will be a challenge for the new health and medical care at home or anywhere industry. The conversation will explore the 5M’s of capital raising success – MANAGEMENT, MARKET, MONEY, MAGIC and M_____________. Gain insights and a bit of wisdom to navigate the investment markets in the COVID-19 new world.

MODERATOR:
Douglas Goldstein, Digital Health Therapeutics

PANELISTS:
Maxim Owen, CFA, Ventures Manager, StartUp Health
Samantha Nava, PhD, Innovation Strategist, TMC Innovation
Matt Purdy, Startup Success Coordinator, MassChallenge HealthTech

 
2:00 PM

SELLING TO HEALTH PLANS PANEL DISCUSSION

We all know the importance of digital front doors, patient engagement, care coordination, case management, remote patient monitoring, telemedicine, and interoperability, especially with the shift to value-based care. Health insurance companies have been late to the digital transformation party but as they see more and more of their jobs being to help care for patients rather than just managing their health risk premiums and coverage, insurers are looking to leapfrog their care delivery counterparts rather than just partnering.

This session will cover some of the most important digital health technologies that health insurance companies and their health plans are interested in and – more importantly – how you can get health plan executives to buy the technologies you’re building.

MODERATOR:
Shahid Shah, Cofounder & Chairman of the Board, Citus Health & Publisher, Netspective Media

PANELISTS:
Vijay Bhatt, CISM, Deputy CTO, Harvard Pilgrim Health Care
Bill Friedman, Vice President of Sales, ZIPARI

2:45 PM

SELLING TO HOSPITALS AND HEALTH SYSTEMS PANEL DISCUSSION

Our panel of experts will offer actionable insights on selling to hospitals and health systems.

MODERATOR:
Mark Anderson, LFHIMSS, CPHIMS, CEO, AC Group & Officer, Houston Chapter of HIMSS

PANELISTS:
John Mattison, MD, Assistant Medical Director, CMIO Emeritus, Kaiser Permanente & Chief Medical Information Officer, Arsenal Capital
Rakesh Mehta, Director Virtual Health, Memorial Hermann Health System
Brigitte Piniewski, MD, Advisor, Nex Cubed Healthcare

3:30 PM

Networking Break

3:45 PM

COMPLETION, NOT PERFECTION: A THOUGHT EXERCISE

The second you do anything, you risk screwing up. But doing something is almost always better than doing nothing. So how do you navigate the gray area between a blind leap into dangerous waters and analysis paralysis? How do you know that the potential reward of an executed campaign is greater than the risk? Many smarter people have contributed to this topic with things like the 80/20 rule, and the idea of “Rolling Perfection.” I’m going to skip those and help you master a simple thought exercise that has seen me through countless successful launches, and landed me one happy marriage. Think it through, and then take the risk. Here’s the secret: nobody does anything perfect, ever.

Levi Wiggins, President & CMO, Viral Healthcare Founders

 
4:15 PM

DIGITAL HEALTH GROWTH ACHIEVERS PANEL DISCUSSION

Implementing a digital health strategy can be a unique challenge. The ‘Digital Health Growth Achievers Panel’ will focus on an eclectic range of startups who’ve deployed B2B facing engagement strategies. From analytics to diagnostics to virtual healthcare and chatbot-enabled engagement, we’ll hear from companies who’ve made a dent in the respective markets they serve. Senior executives from Xealth, Biome, Cerescan and Conversa Health will share their successes, challenges and key learnings along the way.

MODERATOR:
Gregg Masters, MPH, Founder & CEO, Health Innovation Media

PANELISTS:
Murray Brozinsky, CEO, Conversa Health
John Kelley, Chairman & CEO, CereHealth Corp.
Skye Lawrence, VP, Product Management, Biome
Mike McSherry, CEO, Xealth

5:00 PM

Summit Concludes

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