Dr. Gregg Alexander is a partner and Chief Medical Officer with Health Nuts Media, digital content creation specialists of engaging health education and training materials. He is a long-time advocate for advancing technology in healthcare. He has consulted on technology development and marketing for numerous commercial organizations and governmental agencies across the country and served on multiple national or state advisory boards, currently serving the Ohio Health Information Partnership’s Clinical Advisory Council. He is also a co-founder of Palarum, a patient mobility and safety technology solutions vendor.

Involved in healthcare sales both nationally and globally, Dr. Alexander has seen firsthand how the long sales cycle of medically related technology for health institutions can present challenges to start-up (and even established) businesses unaccustomed to such barriers. Having faced, and continuing to face, such hurdles to the adoption of new technologies, he will provide insights into managing expectations and strategies around healthcare institutional sales.